Privacy Policy

Website Privacy Policy

Last Updated: February 2026

Blairsville Dentistry (“Blairsville Dentistry,” “BD,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Website Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.blairsvilledentistry.com (the “Website”).

This Policy applies to information collected through our Website and digital communications. It does not replace our separate Notice of Privacy Practices, which governs how we use and protect Protected Health Information (PHI) under HIPAA.

1. INFORMATION WE COLLECT

1.1 Information You Provide to Us

We may collect personal information when you:

Submit a contact form
Request an appointment
Communicate with us by phone, email, or text
Provide information through Website forms

This may include:

Name
Email address
Phone number
Preferred appointment dates or locations
Insurance information
Any message content you submit

Information submitted through Website forms may become Protected Health Information (PHI) if you later become a patient. Once PHI is received by BD, it is governed by our Notice of Privacy Practices, not this Website Privacy Policy.

1.2 Information Collected Automatically

When you visit our Website, we may automatically collect:

IP address
Browser type
Device type
Operating system
Pages visited
Time spent on pages
Referring URLs
General geographic location (based on IP address)

2. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate, analyze, and improve our Website.

Types of Cookies We Use

Essential Cookies – Required for basic Website functionality
Analytics Cookies – Help us understand how visitors use the Website
Preference Cookies – Remember user settings or preferences
Marketing Cookies – Used for advertising and retargeting

We may use web beacons, tracking pixels, and similar technologies to analyze browsing behavior and advertising effectiveness. We use tools including:

Google Analytics 4 (GA4)
Google Ads conversion tracking
Google Tag Manager
Meta Pixel (Facebook/Instagram)
Microsoft Clarity
YouTube embedded video tracking

These technologies may collect information about your browsing behavior across websites and over time. Microsoft Clarity may record user interactions such as clicks, scrolling, and mouse movements to help improve usability.

We may also embed third-party content such as Instagram feeds (via Elfsight) and YouTube videos. These third-party services may collect information about your interaction with embedded content in accordance with their own privacy policies.

You can control cookies through your browser settings. Disabling cookies may impact Website functionality. Our Website does not currently respond to browser-based “Do Not Track” signals. Information collected through the Website may be processed and stored in the United States or other jurisdictions where our service providers operate.

3. HOW WE USE YOUR INFORMATION

We may use personal information to:

Respond to inquiries
Schedule and confirm appointments
Communicate about services
Send appointment reminders
Send marketing communications where permitted
Improve Website performance
Analyze advertising effectiveness
Protect against fraud or misuse
Comply with legal obligations

4. ADVERTISING AND RETARGETING

We may use third-party advertising services, including Google and Meta (Facebook/Instagram), to deliver advertisements. These platforms may use cookies and tracking technologies to:

Show ads based on prior visits
Measure advertising performance
Perform cross-device tracking
Create audience segments

We may use customer contact information, such as email addresses, to create custom audiences or similar targeted advertising groups through advertising platforms such as Google or Meta. These platforms may match this information with user accounts for advertising purposes in accordance with their own privacy policies.

You may opt out of interest-based advertising by visiting:

Google Ads Settings: https://adssettings.google.com
Meta Ad Preferences: https://www.facebook.com/adpreferences

5. EMAIL AND TEXT COMMUNICATIONS

5.1 Email Communications

If you provide your email address, we may use it to:

Send appointment confirmations and reminders
Respond to inquiries
Provide service-related updates
Send marketing communications where permitted

You may opt out of marketing emails at any time by using the unsubscribe link in the email. Opting out of marketing emails does not affect transactional or service-related communications.

5.2 SMS/Text Messaging

If you provide your mobile phone number and consent to receive text messages, we may send appointment reminders, service notifications, and marketing messages (where consented).

SMS Data We Collect: Mobile phone number; Name associated with the mobile account (if provided); Date, time, and content of text messages; Responses to text messages.
Use of SMS Data: We use SMS data to deliver requested communications and analyze messaging effectiveness.
SMS Data Sharing: We may share SMS data with SMS service providers to deliver and analyze messages.
SMS Security: We take reasonable measures to protect SMS data; however, text messages may not be fully secure.
Opt-Out Rights: Reply STOP to any message to opt out. Message and data rates may apply. Message frequency varies.

Consent to receive marketing text messages is not a condition of receiving dental services.

6. HOW WE SHARE INFORMATION

We may share personal information with:

Website hosting and form processing provider (Webflow)
Analytics providers (Google, Microsoft)
Advertising partners (Google, Meta)
Email and SMS service providers
IT and security vendors
Legal or regulatory authorities when required

We do not sell personal information for monetary compensation. However, we may share certain identifiers (such as email addresses) with advertising platforms for targeted advertising purposes as described above. In the event of a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

7. DATA RETENTION

We retain personal information for as long as reasonably necessary to:

Fulfill the purposes described in this Policy
Comply with legal obligations
Resolve disputes
Enforce agreements

8. SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

9. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). We do not sell personal information for monetary compensation. However, certain data sharing for targeted advertising purposes may qualify as “sharing” under California law.

California residents may request to opt out of the sharing of personal information for targeted advertising purposes by contacting us at info@blairsvilledentistry.com. We may verify your identity before fulfilling requests.

10. CHILDREN’S PRIVACY

Our Website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

11. THIRD-PARTY LINKS

Our Website may contain links to third-party websites, including financing providers and social media platforms. We are not responsible for the privacy practices of those websites.

12. NOTICE OF PRIVACY PRACTICES (HIPAA)

As a healthcare provider, we are subject to HIPAA. For information about how we use and protect Protected Health Information, please review our separate Notice of Privacy Practices.

13. CHANGES TO THIS POLICY

We may update this Policy from time to time. Changes will be posted on this page with a revised “Last Updated” date.

14. CONTACT US

Blairsville Dentistry
2556 Apple Valley Road, Suite 250
Brookhaven, GA 30319
Email: info@blairsvilledentistry.com
Phone: (706) 781-3340